Top 5 Health and Fitness Apps in Nigeria Q4 2023

In Q4 2023, the top five health and fitness apps in Nigeria demonstrated varied performance trends across downloads, revenue, and active user metrics. Here’s a closer look at the data from Sensor Tower.

Flo Period & Pregnancy Tracker saw weekly revenue peak at around $1.4K in late November. Weekly downloads fluctuated, reaching a high of approximately 6.3K in mid-October and ending the quarter with about 5.9K. Active users remained relatively stable, averaging around 270K throughout the quarter.

JustFit: Lazy Workout & Fit experienced a significant decline in weekly downloads early in the quarter, with a notable recovery to about 6.9K in mid-December. Revenue peaked at $1.2K in the first week of October but generally decreased thereafter, with a slight uptick to $530 in the last week of December. Active users showed a similar trend, starting at 8.2K and rising to 7K in mid-December.

ShutEye®: Sleep Tracker, Sound had consistent weekly revenue, peaking at $445 in late November. Downloads saw a sharp increase to 6.9K in mid-November and ended the quarter with around 5.9K. Active users grew steadily, reaching a peak of nearly 8K in the last week of December.

BodyFast: Intermittent Fasting showed a modest increase in revenue, peaking at $527 in early December. Downloads were relatively low but saw a peak of around 2K in early December. Active users decreased from 8.5K at the beginning of the quarter to around 4.5K by the end.

MadMuscles: Workouts & Diet had a gradual increase in revenue, peaking at $706 in the last week of December. Weekly downloads remained low, with a slight peak of 730 at the end of the quarter. Active users showed a consistent upward trend, reaching 9.1K in the final week of December.

For more detailed insights and further data, visit Sensor Tower.